#18in18

lululemon

Digital and Mural

2017/18

A series of illustrations for activewear brand lululemon. The illustrations were used for their European and Canadian #18in18 campaign, challenging their target market of yoga lovers to create a list of 18 goals for 2018. I was also asked to draw murals in their Regents Street store front throughout the month of January, recreating goals submitted by customers, staff and brand influencers.

Creative Direction: Beach London Visual Merchandising: Lucky Fox